Sandak Fine Jewelry | Pietra

Daryl Rubin Sandak grew up in South Florida, a melting pot for culture and style. She fondly recalls her affinity for shopping as a child. “I grew up shopping. Seriously...my grandmother had a job at Burdines (the Florida store) and had an employee discount. To us, that meant "free!", so I grew up in a stroller at Burdines. I hid in the clothing racks and looked wide-eyed at the jewelry cases. I can easily say that my mother and grandmother were my biggest influences, and they loved to shop! They were always put together, always had their earrings and lipstick on!" The addiction to shopping and the psychology of why people bought what they bought, is what fascinated Daryl to study Fashion Merchandising at Florida State University, where she graduated in 2007. Upon graduating Daryl moved to New York City, the fashion capital of the world, to try and break into the industry she loved as a child. With some luck and perseverance, she found herself in the jewelry industry, which she has been working in for 12 years. As her knowledge of the industry grew, the more connected she felt to pieces that had the right recipe of fashion, wear-ability, luxury and value. Sensing a white space in the fine jewelry market for these crucial components lead Daryl to create Sandak Fine Jewelry in 2019. Outside of the office, Daryl enjoys and annoys her husband Michael and their dog, Cassius. "At Sandak Fine Jewelry, we believe women can elevate their everyday look by adding wearable, trend-forward pieces of fine jewelry at an outstanding value. Our goal is to provide you with pieces that work as hard as you do, so you can transition to everything on your schedule, all without changing your jewelry".