Sethi Couture | Pietra

The Sethi Couture jewelry line from San Francisco-based designers Pratima & Prerna Sethi embodies an aesthetic of celebration. Sisters Pratima and Prerna Sethi design each piece with a simple philosophy: Elevate the Everyday. From the signature diamond stacking bands to the feminine silhouettes of vintage inspired collections, each piece tells a story of the past, the present, and the future that can be cherished every day. Designed using the intrigue of natural color diamonds, alongside beautiful white rose and old mine cuts, Pratima and Prerna create elegant jewels with lively hues and unexpected cuts that delight the eye and capture emotion. One can create a personal story with Sethi Couture stack bands that is rich in history and evokes a timelessness. Set upon the backdrop of 18kt gold, the captivating pieces transcend time, place, and occasion. With their contrasting, yet complementing personalities, Pratima and Prerna share a mutual appreciation for travel, history, and architecture where they were endlessly inspired by in their youth and which influence their designs now.